Time Inc. Creates Digital Video Unit

Though many Time employees are walking the hall wondering when the other shoe will drop (word is layoffs are in the works), in the interim, at least Time has embraced an area promising big time growth–digital video.

Heading up a brand new unit, J.R. McCabe (formerly of Meredith, where he was VP, Chief Video Officer) has been brought in as SVP of the newly created video unit. He’ll report to Todd Larson who currently serves as EVP and Group President of news and sports, and will also be in charge of the digital video unit.

Next up on the check list–an actually space built specifically for the department. As CEO Laura Lang commented:

“This move will unify the strong but disparate efforts we currently have in video, bringing resources from all three clusters and the Time Inc. Studios together to create a strong team with a common set of facilities and back-end technologies,” Lang wrote in her memo. “Advertisers are continually looking for more that can be done in video,” she later added.

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