Isn’t that a great header? Although the ramifications fall more into the column of not so great. Spider.io–an analytics firm specializing in detecting abnormal internet traffic–found an bot network which infects thousands of Windows computers in the US, and funnels online ads to “phantom visitors.” Via PaidContent:
Since marketers buy millions or billions of ad impressions at a time, it can be hard to verify if the ads appear before real people or in front of bots. As described in a Tuesday AdWeek piece, the ad exchange economy has given rise to “ghost sites” that appear to be normal websites but that may actually be vectors for fraudulent traffic.