As in ‘dig it’. Ugh. Luckily that never came to pass (as well as the proposed name Millennium), but what did develop was a unique publication, a magazine which addressed the real (and imagined) changes the digital world of 1s and 0s was about to have on society.
Pitched as a “…magazine that feels as if it has been mailed back from the future,” Wired presented tech news in a visual context never seen before–revolutionary, kinetic, and fluorescent colored. Since the very first issue–passed out guerrilla style at Macworld’s 1993 convention–the magazine has developed into a 20-year success story.
Adweek has a great feature on how they did it, and how they changed the way we talk about technology.