Adobe Gives A Lift To “TV Everywhere”


At this year’s NAB conference in Las Vegas, Adobe announced a new platform offering broadcasters a way to monetize on demand via web devices. The platform–called Adobe Platform–is a welcome leg up for the networks and premium-TV providers, who desperately want to make their content available to viewers whenever/wherever they want it. And they have a good reason to worry, two good reasons I can think of off-hand are of course–Netflix and Amazon Prime. Adobe has already signed Comcast and NBC Sports Group as partners, offering sports enthusiasts the opportunity to see live sporting events as intended–live.


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