Category Archives: Blogging

New Apps Show Videos Are A Hot Commodity, And Just Getting Hotter

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Not to be out done by Vine or Instagram, YouTube’s co-founders have created MixBit, a new video editing app that literally does it all (shoot-edit-publish) for videos. And the co-founders Chad Hurley and Steve Chen have even done one better, since the app allows for videos to be edited together as a string of clips–up to 256 actually. Nice.

You can get the app on iPhone, and as a web app, with a version for Android slated for next week.

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BuzzFeed Creates Section For Reader Created Content, Wants You To Increase Your “Cat Power”

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The new site, aptly named “Community,” will consist of content entirely created, and submitted by, users.

But you’ll have to earn your right to post. After going through a formal submission process, users are only allowed to submit one post per day until their, what BuzzFeed calls “Cat Power” increases, allowing for additional posts. What the heck is “Cat Power” you ask? For the official explanation I went directly to the source, and included BuzzFeed’s definition below:

As you know, the Internet is powered primarily by cats, so your Cat Power on BuzzFeed is an official measure of your rank in BuzzFeed’s Community. The more you are featured and the better you get at making awesome posts, the higher your Cat Power will be, and with great Cat Power comes great Cat Responsibility, which, I don’t know what that means, but it’s fun to say.

When you first sign up for BuzzFeed, you will have one opportunity to Suggest a post each day. After your first post is accepted, your Cat Power will go from 0 to 1, and over time, as more of your posts are accepted, your Cat Power will increase, giving you more opportunities to Suggest posts for the Community page in addition to other cool perks and privileges.

So, there you have it.  Seriously, I don’t know about this whole “Cat Power” thing, but it is smart to encourage your readers to comment, I just don’t know what the cut off should be for prodding them into it. Sometimes too much, is too much. Then again, it is the internet, and people love cats, so what do I know.

Youtube Star Michelle Phan Joins Brides

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It’s all about the personalities, and Youtube’s Michelle Phan developed her’s via highly successful makeup tutorials on the video behemoth. In a move to gain traction in the digital sphere, Brides scooped up the makeup guru as publishing delves deeper into the possible riches video can offer. The move is part of an overall strategy already under way at Conde Nast, which recently launched Conde Nast Entertainment(CNE) digital channels, laying the ground work for each brand to have their own respective channel. Bride’s, as yet, has not entered the digital channel network, but this move proves that goal is on the horizon.

As part of her involvement, Phan will now produce two videos every month (promoted on both her channel and the Brides’ web site), and advertisers can opt to buy spots prior to each video, or sponsor the content itself.

Think You Can Create A Better Magazine? So Does Flipboard

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Flipboard has evolved, and the news reader now allows users to take bookmarked content and create their own digital magazine, which can be shared or kept private. The virtual magazine has arrived. Via Wired:

In true Flipboard style, once you’ve flipped a tweet, blog post, Instagram or anything else you want to share, the app organizes it into a browsable editorial spread, complete with a cover featuring a large lead image. You can tweak things like the cover image, if you choose, and since Flipboard added audio in May, you can even flip in music or podcasts to create a soundtrack to your magazine, a nice way to set the tone of your creation.

The app could prove to be a great avenue for advertisers to promote just about anything–building content around their product. For now, the app is IOS-only, with one in the works for Android. In the interim, Android users can still read the magazines.

image via flipboard

Meet Jennifer Chong, Pinterest’s 2nd Most Popular User

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There’s a good chance you’ve repinned an item from Jennifer Chong’s pinterest page. With as many followers as twice the population of San Francisco, Chong’s boards are a certified sensation on the social media outlet (for the record, number one goes to Jane Wang, who has nearly 2,844,000 followers). An early adopter of the site, Chong has been a fan since the very beginning, and she recently sounded off to HuffPo regarding her success, and why she loves to pin so much.

image via pinterest.com/jchongdesign/