Category Archives: Digital

The Cable Box Is On Borrowed Time

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Sony and Viacom Reach Tentative Deal to Stream Cable Channels

 

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New Apps Show Videos Are A Hot Commodity, And Just Getting Hotter

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Not to be out done by Vine or Instagram, YouTube’s co-founders have created MixBit, a new video editing app that literally does it all (shoot-edit-publish) for videos. And the co-founders Chad Hurley and Steve Chen have even done one better, since the app allows for videos to be edited together as a string of clips–up to 256 actually. Nice.

You can get the app on iPhone, and as a web app, with a version for Android slated for next week.

Netflix To Offer Individual Profiles

 

The move will help users differentiate themselves on one account, and allow Netflix the ability to track users data with far more accuracy. Users can even create profiles based on different moods–which should prevent Netflix from recommending Judge Dredd when you’re having a eat a pint of Ben & Jerry’s, stay in pajamas kind of day.

Internet Week In NYC And The Future Of Media Discussion

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This week is Internet Week New York (which kicked off on this past Monday, the 20th, so my apologies for the late post, but don’t fret if you’d still like to attend, events are scheduled to run until the 27th). You can find a full run down of the schedule here.

Last night Patrick Phillips, founder/editor of I Want Media, hosted the sixth annual The Future of Media panel discussion, and this year’s attendees consisted of Editor/CEO of Business Insider, Henry Blodget; CEO/CTO Salon Media Group Cindy Jeffers; Founder/CEO of Buzzfeed, Jonah Peretti; President/Co-Creator of HuffPost Live, Roy Sekoff; and CEO of the New York Times Company, Mark Thompson.

If you weren’t able to attend, a video has been posted on the I Want Media site.  Hot on the table for discussion were the topics of the value of video (how much is too much, BI’s Blodget thought HuffPo’s 12 hr. live feed is too much, and I agree), Yahoo’s acquisition of Tumblr, and a consensus regarding the new way people get their news (i.e. breaking news always through Twitter, and longer form–verified news–through other news sources). The good news is that there is still a place, and a need, for quality journalism in the digital age.

I thought Mark Thompson’s plans to engage subscribers of the NYTimes with various live events was very smart–both for further branding the NYT, and for recognizing the value of subscribers to further grow content (via new platforms). I believe in the digital age subscribers want to be recognized as valuable, and should be viewed as a brand’s “community,” capable of producing its own content (an idea your seeing more online news sites try to do such as Gawker and, of course, BuzzFeed).

Hey Grads–If You Haven’t Learned Code, Now Might Be A Good Time

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If you’re graduating this May and haven’t learned some basics regarding computer coding, this summer might be a good time to brush up.

Of course, this isn’t about becoming as proficient as someone who “codes” for a living, but knowing your way around a couple of coding languages could quickly mean the difference between employed and still looking. After all, as digital workflows and projects become all consuming in the work place, understanding how they operate (at their core) is quickly becoming the norm, and not just for the “tech” guys anymore. If we live in a digital world, at some point you need to learn they language, or risk being illiterate.

Kirk McDonald, who currently is the President of PubMatic, an ad tech company in Manhattan, recently said in an article he won’t even hire grads who aren’t familiar with basic coding principles, and he gives a solid reason why:

Consider this example: Suppose you’re sitting in a meeting with clients, and someone asks you how long a certain digital project is slated to take.

Unless you understand the fundamentals of what engineers and programmers do, unless you’re familiar enough with the principles and machinations of coding to know how the back end of the business works, any answer you give is a guess and therefore probably wrong. Even if your dream job is in marketing or sales or another department seemingly unrelated to programming, I’m not going to hire you unless you can at least understand the basic way my company works. And I’m not alone.

If you want a job in media, technology or a related field, make learning basic computer language your goal this summer. There are plenty of services—some free and others affordable—that will set you on your way.

I believe McDonald is on to something, and I it seems a lot of people are seeing the need for earlier, and much more hands on, learning of code in the U.S.