BitTorrent, the peer-to-peer file sharing company wants to gain respect as a paid content provider, so the San Francisco based company has introduced Bundle, a ‘gated’ torrent which includes free content, but also “acts as a gateway to additional material, offering creators a chance to distribute (and profit from) their work by themselves, outside of traditional methods.”
Named one of 2013’s Most Innovative Companies by Fast Company, BitTorrent has been hoping to change their current reputation in the entertainment industry, and in particular, change how Hollywood views their service, as they move to legitimize, and monetize, content published through the site. And they’d be stupid not to, the site is used by over 170 million users, all of which are hungry for an enormous–and diverse–amount of content. Recently, Indie film studio, Cinedigm put the first seven minutes of the film Aurthur Newman on the site, in a move to promote the film before it hit theaters. Author TIm Ferriss and musical artists Kaskade, and Death Grips, have also utilized the site with much success.