Tag Archives: learning

Hey Grads–If You Haven’t Learned Code, Now Might Be A Good Time


If you’re graduating this May and haven’t learned some basics regarding computer coding, this summer might be a good time to brush up.

Of course, this isn’t about becoming as proficient as someone who “codes” for a living, but knowing your way around a couple of coding languages could quickly mean the difference between employed and still looking. After all, as digital workflows and projects become all consuming in the work place, understanding how they operate (at their core) is quickly becoming the norm, and not just for the “tech” guys anymore. If we live in a digital world, at some point you need to learn they language, or risk being illiterate.

Kirk McDonald, who currently is the President of PubMatic, an ad tech company in Manhattan, recently said in an article he won’t even hire grads who aren’t familiar with basic coding principles, and he gives a solid reason why:

Consider this example: Suppose you’re sitting in a meeting with clients, and someone asks you how long a certain digital project is slated to take.

Unless you understand the fundamentals of what engineers and programmers do, unless you’re familiar enough with the principles and machinations of coding to know how the back end of the business works, any answer you give is a guess and therefore probably wrong. Even if your dream job is in marketing or sales or another department seemingly unrelated to programming, I’m not going to hire you unless you can at least understand the basic way my company works. And I’m not alone.

If you want a job in media, technology or a related field, make learning basic computer language your goal this summer. There are plenty of services—some free and others affordable—that will set you on your way.

I believe McDonald is on to something, and I it seems a lot of people are seeing the need for earlier, and much more hands on, learning of code in the U.S.